On Tuesday (January 11), the IPL Governing Council confirmed that Tata would be the league’s new sponsor moving forward. IPL chairman Brijesh Patel acknowledged Vivo’s withdrawal and Tata’s addition as new sponsors of one of the world’s most popular T20 tournaments.
Vivo has gone, and the Tatas will be title sponsors, “Cricbuzz cited the IPL chairman as saying.” From the 2022 season forward, the league will be called the “Tata IPL.” Vivo’s sponsorship arrangement with the IPL is still active for a few years, although Tata will now be the primary sponsor.
Vivo bought the IPL championship rights in 2018 for a hefty Rs 440 crore (INR 4.4 billion) till the 2020 season. However, due to tensions after the India-China diplomatic crisis, Vivo was forced to withdraw for a year in 2020. Dream11 signed on as a sponsor for a year while extending Vivo’s contract until 2023 due to the one-year break.
The Tata Group, on the other hand, will now be the primary sponsor for the 2022 and 2023 seasons. The Indian Premier League, which began in 2008, has grown to become one of the most profitable sports events globally, and it is by far the wealthiest T20 league.
The Indian Premier League’s next season is expected to begin in April. The Board of Control for Cricket in India (BCCI) and the IPL governing council plan a big player auction for the ten franchises ahead of the 2022 season.
While the current eight teams have already announced their list of retained players, the two new clubs—Ahmedabad and Lucknow—may choose up to three from the pool of non-retained players ahead of the major auction. The huge auction is scheduled to take place in February of this year.
However, BCCI resorted to Dream XI, a gaming business, as an interim alternative for Vivo for the 2020 season. On the other hand, Vivo made a return ahead of the 2021 season. According to a PTI report at the time, the corporation was allowed a “1-year concession” since it had skipped the entire 2020 season.
Vivo pulled out of the IPL and handed the rights to the title sponsor to the Tata Group. The company is the largest conglomerate in India. After two years as the title sponsor, the Tata Group is now set to take over the role. The IPL’s governing council was held on Tuesday to make this decision. The Tata Group is also a major sponsor of the Indian Premier League and is currently the second-largest advertiser.
According to the BCCI website, the Tata Group has taken over the title sponsorship from the Chinese mobile manufacturer Vivo. It is unknown how much money the transaction will be worth, but a spokesperson for the company confirmed the deal. There are still many questions regarding the deal’s details, including the new sponsor’s name. Even though Vivo will continue to be a major sponsor of the IPL, the Tata group has become a significant player in the league.
The organization has allied with the IPL management team. It also plans to work with the franchises and the UAE government to implement AI-driven technology to track and identify players. TATA intends to present its proposal to the BCCI this week, and the decision will be announced by the end of the week. The company will also issue a standard operating procedure, or SOP, for the tournament.
In the past few years, Vivo has been the title sponsor of the IPL. In 2018, the two companies announced a deal worth over Rs 2200 crore. But the two companies are not in the same league. The IPL Governing Council subsequently approved the agreement between Vivo and Tata. The new title sponsor will become the new IPL name after 2022. There are some differences, though, and the IPL will likely continue to be a competitive league for the next few years.
The new title sponsor of the IPL is Vivo. The company’s deal with Vivo had a three-year term. Its deal ended with the 2020 Galwan Valley military face-off, and Dream11 took the place of the former title sponsor. Both companies have a history of success in India, but the Tata Group has won the IPL. It will also be a major sponsor in the league’s future.
The IPL is the most popular sport globally, with more than a billion people watching it. The Vivo deal is also the largest in sports in the world.
It will cost the IPL INR 440 crore a year. But, the contract was put on hold in 2020 after a military clash in the Galwan Valley. The Vivo deal will last for the next three years, with Tata Group retaining the rights for the 2022 season.
The IPL governing council has also approved a deal with Vivo to replace the brand as the title sponsor. The new title sponsor will be announcing a mega ad campaign for the cricket tournament. The company is interested in sports, including promoting Olympic sports and the IPL. The deal also includes sponsorship of the Premier Kabaddi League. This will be the most expensive IPL sponsorship in the world.
This was expected to happen sooner or later since Vivo’s participation was causing negative PR for both the league and the corporation. “Due to bad opinion against Chinese goods, the firm was forced to withdraw from the sponsorship with one season remaining for the agreement to be fulfilled,” stated a BCCI source.
Vivo is the IPL’s title sponsor, but it was not always clear whether it would stay that way. The company partnered with the BCCI in 2014, and the deal is valid until 2022. The company paid around Rs 2200 crore for the title sponsorship rights. As Vivo’s title sponsor, Tata will be the primary sponsor for the rest of the tournament. There will be an ad campaign with the Tata Group logo on it.
The Vivo brand suspended its sponsorship agreement with the IPL after 2020. It returned to the IPL in 2021. The deal was worth Rs 2,200 crore in total. The deal is also the biggest ever for a mobile manufacturer. In 2017, the Vivo name sponsorship of the IPL was a record-breaking deal. In 2017, the company partnered with the IPL’s title sponsor, Vivo.